Case Study

62,478 Responses In 42 Days... 10 Times More Than The Most Optimistic Projections

Before I'd ever heard of Monopolize Your Marketplace, I had been doing freelance copywriting for a small supplement company based in Canada for a period of about 3 years. A friend living in Canada had introduced me a company that had created a small line of products that are mostly targeted at the bodybuilding crowd. Since I am also an avid bodybuilder, I was completely interested in helping them out, as its fun to get paid for doing two things you absolutely love: marketing and bodybuilding.
 
In early 2003, small supplement company based in Canada launched a new product. What makes it different from all the others on the market is that it actually tastes incredible, and it combines three high class protein sources with real freeze dried fruit pieces: it's literally every dieter's dream.
 
The biggest problem, though, is that it costs a little more than most other protein products... but for a very good reason. Its quality is outstanding, and it does not contain any of the hidden fillers so commonly found in the ultra-cheap protein products that cram store shelves everywhere.
 
The key part of this ad was that it was based on two main principles of the MYM System: always use a low-risk offer that is easy to see, understand and act upon...and focus on creating leads, not just sales. The sales will come later as you educate your prospects. This particular ad offered two free samples to prospects so they could try it before they bought the full-sized product.
 
So what happened next? The ad ran in Muscular Development magazine hoping to get about 6,000 responses during the first year. But the results were much more robust than that!
 
Ad Hits Market: March 8
 
First 3 days = 3,000 requests
1 day later (by 9:00 am) = 1,500 requests
2 hours later = 585 requests

4 Day Total: = 5,085 requests

2 days later = 4,115 requests

6 Day Total = 9,200 requests

4 days later = 4,500 requests

14 Day Total (subscriber total only) = 13,700 requests

1 day later (Hits Newsstands) = 28,000 requests

16 Day Total = 41,700 requests

2 days later = 1,200 requests

18 Day Total (as of 3-24-03) = 42,900 requests
 
And just another 24 days later, he had received a massive 62,478 requests...all in only 42 days!
 
While this success is certainly impressive, it hasn't been the smoothest ride. Since we planned on building up to 6,000 leads in the course on 12 months, we didn't have anywhere near that amount of sample kits to send out to 62,000+ people. Not to mention that if we did, the postage alone would've bankrupted us! As a last resort, we decided to email all the rest of these people with a special offer that immediately did produce respectable sales for him...but it also ticked some people off who thought his original offer for free samples was a complete scam! However, it seems as though the fallout from that incident has finally subsided."
 
"We've done our best since then to play catch-up on this project, and now we've finally been able to role out with a proper campaign, along with a fantastic website completely based on MYM principles. There's also a very hard-hitting free report available for download on this site called 'The Protein Buyer's Protection Pack'. The very first new ad has just hit the newsstands, so we are eager to see how well it pulls.