How Will Hiring a Marketing Consultant Work For Me?

So you want to integrate MYM into your business to take it to the next level? That's a wise decision. We recommend before making that commitment you first listen to the MYM 2-CD set. It is important that our clients understand what MYM is, how it is different than most marketing, and what kinds of methods we use. Basically, we want our clients to know enough about MYM to feel like they'd "have to be an absolute fool to do business with anyone else but us."
 
When we begin to work with you, a highly organized and systematic process begins. We will begin a detailed discovery process aimed to identify your target market and their hot buttons at various stages of the Educational Spectrum. This process usually includes some competitive intelligence gathering and in-depth interviewing with you and your staff.
 
We will then take that information and begin to create the strategic message for your marketing plan. We utilize several "behind the scenes" tools that have proprietary names like Hot Button Overview Sheets, Quad-Deckers, Innovation Tables, Cost Overview Worksheets, and so forth. The information gleaned and processed with these tools will then be used to create the deliverables that are the actual marketing pieces that are executed as a part of the tactical marketing program -- including lead generators, marketing tools, hopper (or follow-up) systems, perpetual selling strategies, Upselling strategies, joint ventures, and referral systems.
 
Consulting relationships can last anywhere from a few months to forever depending on the situation. In some cases, we may already have an existing marketing program for your industry that can be customized to your company's needs and licensed to you for ongoing use. In other situations, we will build the marketing program for you from the ground up. Different options that make the most sense for you situation will be discussed with you during the initial meeting.

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