Case Study

Massage Therapist Increases Revenues From $27k to $81k 

Massage Therapist Goes From Apartment To An Office, Triples Her Business  And Needs To Hire An Assistant 
 
Industry: Massage Therapy
Result: Increased volume over the past year of 600%, 90% closing ratio, 300% increase in bottom line.
 
Situation: This was a start-up business.  It was centered in the apartment of the owner and was marketed with a generic “me too” web site, in-column yellow page ad, a one year lease on a bench ad and a local business directory.  Client had worked 12 years in the health
care field as a licensed physical therapist in addition to training in massage therapy, reflexology, chair massage and pregnancy massage.  While new to the area was developing a reputation as the one to go to.  The average client spent $60 per visit and came back once every two months or $360 per year.  These figures were not tracked well.
 
Solution:  Step one was to move the client from the apartment setting to an office.  We negotiated a lese in a medical building that we used as a subtle reinforcement of her medical background.  A semi-annual referral letter had limited success and hand only a 100% ROI.  An ad in a local runner’s magazine has given good exposure and netted 2-3 new clients per month over the last year.  ROI is 300%.  Realtor flyer with discount certificates has brought in 2 new clients per month with a 360% ROI.  Local calendars has brought in another 6 clients and Local school PTA newsletter ads another 3.  
 
Results: Overall a 600% increase in volume and revenues went from $27,000 to $81,888 (300%) over the last year.  She is considering hiring another employee and marketing is currently in a maintenance mode and not striving to drive in additional business as, without additional help the client is maxed out on available hours.