Case Study

Plumbing Supply Company Increased Business 67% in 2 months While Only Spending $90 in Postage

Client:            Austin Plumbing Supply
Industry:       Retail/B2B
Result:            Biggest Revenue and Profit Month Ever
 
Situation: The company was trying to break into the high end custom home builders, but had been unsuccessful. They tried sales people and phone calls, but neither worked.
 
Solution:  The third week into the contract, we decided to draft a letter and send it out to 150 home builders who recently pulled permits for new construction. The letter was a condensed version of the master letter, with an offer of 2% cash back rebate after the project was finished.  
 
Results: Within two weeks of mailing the letter, they got 40 bid opportunities worth over $670,000 in potential business. We worked on the client’s inside reality to make sure they turned the bids around
quickly and accurately, which secured the business and gave them a greater than 50% close ratio. Due to the nature of home building, these orders will be flowing in over the next 12 months. The orders from
these quotes were responsible for the $66,000 increase in business in March.  The owner is a hard working dedicated person, and it’s a very satisfying feeling to know our program put money in his pocket for the first time since he bought the business 1 ½ years ago.