Search Engine Optimization (SEO)

If you are struggling to find your website on the search engines, the chances are your site has not been properly optimized. 

This is the biggest problem we see with most small business websites - often the sites we look at only show up on Google for a search on their company name - which is next to useless!

Organic search results are the FREE results on Google or other search engines shown in the main body of the search engine page. These are the listings that Google has deemed relevant to the search being performed.

Why Do You Need Search Engine Optimization?

The Holy Grail of most online marketers is to achieve 1st page ranking on Google for keyword searches related to their business. Once this has been achieved, traffic is basically free, aside from the ongoing time and/or fees paid to an SEO company.

One of our recent clients with which we have been working, uses Pay Per Click advertising extensively in a very competitive market. The cost per click to achieve #1 ranking for the best keywords in this market are in the range of $20-$40 per click!

So, organic search results on the first page are definitely worth the time and effort it takes to achieve. After we optimized this companies website, this company received 316 visitors from organic searches during a recent month. This would have cost this company around $7,300 in PPC costs, based on their typical cost/click.

Reasons for Poor SEO Performance

When we first analyze the websites of many of the companies we work with, their sites are nowhere to be found on the search engines, except for searches on their company name or website URL. The reasons for this lack of performance on the search engines is usually due to a combination of the following factors:

	Website is full of flash animation and difficult for Google to navigate
	Inadequate inclusion of correct titles, descriptions or keywords in site pages
	Poor selection of the optimum keywords to optimize for
	Lack of good quality, relevant links pointing to the website

Our Services

MW Strategic Marketing will perform an analysis of your site based on the keywords that you and our team decide are relevant to your target market. We will analyze the top 10 ranked pages and compare these pages to your web page. As these pages have a top 10 ranking for the chosen search term on the selected search engine, they obviously have exactly the right elements that you need to get a top 10 ranking on the search engine.

We will analyze the elements of all top ranked pages and compare them with the elements of your web page. Then, we will work with you or your web designer to adjust the web pages and the links to your website so that your website will be positioned in the top 10 results.

We offer 2 options for SEO for you:

SILVER SEO Package

You provide us with your web URL, and your chosen keyword and we will provide you with a detailed report giving your step-by-step instructions on what you will need to do both onpage and offpage to optimize your site. This 30-40 page report will include instructions on:

	Keyword use in Title, meta Keywords and Descripton tags
	Keyword use in body, H1 headline texts, page name, URL, domain name
	Global link popularity of website
	Links from social networks
	Number of visitors to the site
	HTML validation of web page
	Readability level of web page
	and many more detailed SEO factors
	Summary score based on analysis of top 10 competitors

Turn around time for your customized report is about 24 hours - report will be in pdf format delivered to your email.

Price $37 

GOLD SEO Package

We begin with a 1 hour consultation where we discuss your target markets and go over the results of an SEO website analysis and baseline ranking check against your chosen keyword phrases.

Following this, we will work with you or your website designer providing changes to be made to your meta tags, keywords, body text etc. We will also perform link building services to attract high ranking relevant links to your website.

At the end of each month that we work with you, we will provide you with an updated ranking check report which analyzes your website ranking on Google, Yahoo and Bing for the keyword phrases we are optimizing for you.

This package is a month-to-month service which you can cancel at any time - no minimum terms.

Price $275/month