| |
For Yellow Pages
Advertising:
By Rich
Harshaw
- Avoid "Off Brand"
Books: Yes, they will give you a lot cheaper price
than the more well known books... and there's a reason.
They typically don't have the readership and/or
distribution of the big boys, which means that if
you're lucky, one of the 13 people who actually uses
the book will call you.
- Don't Fall For
The "Internet Ad Included For Free" Ploy: These
guys love to make you think that getting a listing on
their internet book is going to make you a quad billion
dollars. But the fact is, internet yellow pages has not
arrived yet. People still love to grab the book and
open it so they can find places that are close to home
and that they can trust. Check back in 2 years, maybe
this will change.
- Change Your Name
To Aardvark Services, Inc.: Different books arrange
ads different ways. Some put them in alphabetical
order. Others go by seniority--whoever's been there the
longest gets the best spot. If the book goes by
alphabetic order, consider changing your company name
to something that's in the A's or B's... the closer you
can get to the front of the book, the
better.
- Make Sure You're
In The Right Category: If you're an attorney, it's
pretty easy to know what category you should be in. But
not so for all businesses. If you sell toner
cartridges, do you go under "T" for toner, or "P" for
printers, or "C" for copiers? Do this, whatever you
sell, randomly call 25 likely prospects and ask them...
"If you were looking for toner cartridges, what section
of the yellow pages would you look?" Let your prospects
tell you where to be--don't guess!!
- Don't Waste Your
Real Estate: Don't spend time, money, or effort
telling people stuff they already know. If you build
fences, don't say "We build fences." Instead, spend
your real estate talking about what prospects need to
know about fences, and what you do that makes you a
better value than your competitors.
Next Tip
| Home Our Services Free Resources Marketing Articles Useful Links Recommended Reading About Us Contact Us Site Map
|
|
|
|
 |
|
FREE
Google Adwords Tips, Techniques &
Advice
|
|
|
|
|
|
|
Marketing Tips You Can Use!
Check out our Recent Blog Posts:
Check out our FREE 24 Page Monopolize Your Marketplace Summary:
This information is the perfect introduction to the MYM System and includes 5 detailed case studies to
show you exactly how this system works in the real world!
Or, send for our Monopolize Your Marketplace CDs:
|
|
The Monopolize Your Marketplace audio CD program explains some
of the concepts and techniques that every business owner, professional, and entrepreneur
must implement to fully optimize their marketing dollars--a preview of the concepts we
can help you to implement into your business.
Click here to learn more.
|
|
